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Airways International Ltd (AIL)
WATM Congress 2021

26-28 October, IFEMA Madrid

Stand design
Graphic design
Large format print

About the project

World ATM Congress is biggest international event on the aviation/air traffic management calendar. Held over three days
in Madrid, this trade show was the one of the first major international industry events since the start of the pandemic.

Working with local and international suppliers and the Airways team, I led the design of the graphics and collateral for the stand, as well collaborating on the digital materials to complement our marketing throughout the event.

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WATM Congress in numbers

135+ Countries/Territories

Registered attendees

3 Days
26 - 28 October 2021

Stand design

Designing a stand for a trade show during
an active pandemic came with unique challenges and design considerations.

With COVID-19 precautions in place, things such as serving food and drink and handing out brochures were severely restricted. This not only changed up the stand layout, but it also changed how we approached this trade show; making digital a key component.


Lockable storage

Dedicated entry point

Demonstration areas,
room for laptops/screens


Hidden storage

Design considerations

With COVID-19 precautions in mind, we opted for open spaces
(to allow for maximum ventilation), smooth surfaces that could be wiped down regularly and digital/interactive elements such as
videos and large screens (that could be viewed from a distance).

Portable furniture could also be moved to allow for social distancing.

Check out the stand in action, and learn more about Airways in the video below:

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