UX/UI, Branding, Animation
Plastivist
Plastivist (a combination of plastic and activist)
aims to educate people about plastic pollution and
microplastics, with an app and rewards program.
Users collect points by completing challenges,
that can be claimed in exchange for prizes.
91% of the the world's plastic isn't recycled.
Source: National Geographic
How it works:
The main way to earn points through the
Plastivist app is through the Package Deal program. Users bring in single use packaging
into participating stores, and scan and deposit these items in selected bins to earn points.
Points can be redeemed for:
-
Data packs
-
Experiences
-
Discounts
-
Plastivist Festival tickets*
*a music festival held at beaches around New Zealand. Tickets for this
are exclusive to app users and can only be purchased with points.
Check out more in the video below: